How Much Do SEO Freelancers Make?



When starting a freelance SEO business, it is important to know how much to charge for your services. Affordable SEO LLC has a lot of factors to consider: hourly rates, Project-based rates, and Salary rates. These rates can vary based on your skills and experience. Once you know these factors, you can start evaluating prices.

Hourly rates

Considering SEO freelancers' hourly rates is a crucial part of the SEO process. These rates can be a useful benchmark when sizing larger projects or monthly retainers. The hourly rate is also an essential element to keep in mind as you budget for taxes and expenses. It is also important to consider current market trends when estimating your SEO rates.

SEO freelancers' hourly rates are influenced by experience and their level of expertise. Many SEO freelancers specialize in specific tasks, such as SEO content strategy and keyword research. If they have a lot of experience and have great content writing skills, they can charge more. Another consideration is whether you want to split your SEO services into strategy and implementation.

SEO freelancers also need a website where potential clients can view their work. This page should have a list of good articles and contact information. Your website should also be eye-catching and showcase SEO practices. Additionally, you should use social media to increase your visibility and build your network. LinkedIn is an excellent social media site for establishing your presence.

Project-based rates

The most common form of SEO engagement for freelancers is project-based work, which requires a set scope and timeline for completion. This type of engagement is less common than monthly retainers, but agencies report that they make up 10-20% of their work. SEO projects tend to be longer than month-to-month retainers, but the overall time commitment is smaller.

One of the main differences between the two pricing models is the approach to pricing SEO. Project-based SEO works by defining a fixed fee for a pre-defined set of tasks that will be completed. The fee is based on the estimated time and amount of work, and any tasks that are outside of the scope will be charged separately. On the other hand, monthly retainers require a fixed fee for a predetermined set of tasks to be performed each month. According to a recent Ahrefs survey, nearly 75 percent of SEO agencies charge monthly retainers.

Project-based rates for SEO freelancers are often lower than hourly rates. This is because freelancers have lower overhead costs. However, they are likely to charge more if they are highly skilled. Depending on the scope of work, SEO freelancers can charge anywhere from $500 to thousands of dollars.


The Salary for SEO freelancers is variable and depends on their experience, skill level, and location. Top earners in SEO can earn as much as $98,500 per year, while the average SEO freelancer makes around $43,000. Here is a closer look at some of the salaries for SEO freelancers.

SEO freelancers must have a thorough understanding of the different types of keywords and phrases that users use to search. Once they know which keywords and phrases are most effective, they can strategically incorporate those keywords into the content they create. This helps the content to rank higher than other competitors. This requires continuous keyword research and keeping abreast of changes in search engine ranking guidelines.

SEO freelancers can charge a flat monthly rate or per project. A one-man band SEO can earn as little as $1,200 per month. In contrast, an SEO agency can charge up to $3,500 per month.

Agency rates

The pricing structure of SEO agencies is much different from that of SEO freelancers. A freelancer is generally paid by the hour, while an agency may charge a flat rate for a project. An SEO agency has multiple levels of support and will offer a variety of services, including consulting, baseline services, and one-time optimization cleanups. The agency model is ideal for businesses that want a hands-off approach, as the agency will handle much of the work.

SEO agency rates are significantly more expensive than SEO freelancer rates. Some agencies charge up to four times as much as freelancers, and their fees are often based on monthly retainers or project fees. In addition to hourly rates, SEO agencies may offer certain minimums per month, a monthly minimum, or even a six-month action plan.

When looking for an agency, do some due diligence. Look for the average rate in the field, and avoid agencies that offer SEO services at lower rates. Inexperienced agencies may cut corners and offer lower-quality results.

While hiring an inexperienced agency is risky, there is still a chance to find a gem among the dross. It is possible to find a talented, dedicated, and collaborative person who will provide top-quality SEO services.